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Tips for selling CPM software and technology to business execs

Get expert tips on getting CPM funding and learn the best ways of selling CPM software and technology to corporate executives, including examining CPM costs and creating metrics.

Do you have any tips for a medium-sized company like ours that is trying to sell our execs on (i.e., get funding for) corporate performance management (CPM) software and technology?

Yes -- examine the costs of existing CPM approaches with spreadsheets/presentations/email and of the decision-making latency resulting from not having the information needed to compete and maintain or grow market share in your business segment. CPM software is not a nice-to-have but a required component of operating a business. The costs are not as high as you might think, based on starting with the scoped need for displaying financial and operational metrics in a dashboard and then linking the metrics to business goals and strategies in a scorecard. Each of these steps can be simple to do and very beneficial to a company’s future.

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