Demand management

In terms of the supply chain, demand management is a cross-functional and overarching process that ranges from understanding the market to predicting trends. It includes processes such as market sensing and sizing, understanding and forecasting customer needs, demand shaping, supplier forecasting, and demand capture and analytics. Increasingly, demand management is critical to informing an omnichannel and ecommerce strategy. This section provides expert insight on best practices, and how to navigate the demand management technology market, including cutting through the vendor-speak to understanding what your company truly needs.

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June 09, 2014 09 Jun'14
Gartner 2014 Supply Chain Top 25 excel at customer engagement

This year's Gartner Supply Chain Top 25 showcase trends in customer interaction and the rise of digital business.
November 26, 2013 26 Nov'13
Supply chain managers facing serious holiday hurdles, Capgemini said

As the holiday shopping season heats up, the demands of supply chain managers and their customers are serious business.
November 29, 2012 29 Nov'12
Demand sensing software part of Kellogg's well-balanced forecasting

Cereal maker's S&OP head says parallel run of Terra Technology pattern recognition software showed 30% gain after data cleansing.
September 01, 2011 01 Sep'11
Implementing supply chain management abroad raises tricky issues

Introducing SCM software to manufacturing facilities in developing countries is no small task. Industry experts offer their advice for dealing with technological and cultural barriers.

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