Demand management

In terms of the supply chain, demand management is a cross-functional and overarching process that ranges from understanding the market to predicting trends. It includes processes such as market sensing and sizing, understanding and forecasting customer needs, demand shaping, supplier forecasting, and demand capture and analytics. Increasingly, demand management is critical to informing an omnichannel and ecommerce strategy. This section provides expert insight on best practices, and how to navigate the demand management technology market, including cutting through the vendor-speak to understanding what your company truly needs.

Demand management News

View All News

Demand management Get Started

Bring yourself up to speed with our introductory content

  • supply chain management (SCM)

    Supply chain management (SCM) is the broad range of activities required to plan, control and execute a product's flow, from acquiring raw materials and production through distribution to the final customer, in the most streamlined and cost-effective... Continue Reading

  • 7 supply chain management key terms you need to know

    Consumers are demanding greater visibility, but how do you give it them? We're starting with a list of supply chain management basic terms that you should be aware of. Continue Reading

  • Demand Planning

    Demand planning is the process of forecasting the demand for a product or service so it can be produced and delivered more efficiently and to the satisfaction of customers. Continue Reading

View All Get Started

Evaluate Demand management Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

View All Evaluate

Manage Demand management

Learn to apply best practices and optimize your operations.

View All Manage

Problem Solve Demand management Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

View All Problem Solve