Demand management

In terms of the supply chain, demand management is a cross-functional and overarching process that ranges from understanding the market to predicting trends. It includes processes such as market sensing and sizing, understanding and forecasting customer needs, demand shaping, supplier forecasting, and demand capture and analytics. Increasingly, demand management is critical to informing an omnichannel and ecommerce strategy. This section provides expert insight on best practices, and how to navigate the demand management technology market, including cutting through the vendor-speak to understanding what your company truly needs.

Corporate E-mail Address:
You forgot to provide an Email Address.
This email address doesn’t appear to be valid.
This email address is already registered. Please login.
You have exceeded the maximum character limit.
Please provide a Corporate E-mail Address.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.

June 09, 2014 09 Jun'14
Gartner 2014 Supply Chain Top 25 excel at customer engagement

This year's Gartner Supply Chain Top 25 showcase trends in customer interaction and the rise of digital business.
November 26, 2013 26 Nov'13
Supply chain managers facing serious holiday hurdles, Capgemini said

As the holiday shopping season heats up, the demands of supply chain managers and their customers are serious business.
November 29, 2012 29 Nov'12
Demand sensing software part of Kellogg's well-balanced forecasting

Cereal maker's S&OP head says parallel run of Terra Technology pattern recognition software showed 30% gain after data cleansing.
September 01, 2011 01 Sep'11
Implementing supply chain management abroad raises tricky issues

Introducing SCM software to manufacturing facilities in developing countries is no small task. Industry experts offer their advice for dealing with technological and cultural barriers.

Bring yourself up to speed with our introductory content

What should companies know about sustainability software?

Sustainability is composed of social, environmental and economic pillars. That's why technologies focused on this market address different needs. Here's a narrow glimpse. Continue Reading
supply chain management (SCM)

Supply chain management (SCM) is the broad range of activities required to plan, control and execute a product's flow, from acquiring raw materials and production through distribution to the final customer, in the most streamlined and cost-effective... Continue Reading
What are some elements of sustainable product design?

With waste from electronics, plastics and other materials growing at a frightening rate, manufacturers can help address the problem with sustainable product design efforts. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

How will AI improve demand forecasting accuracy?

Changing consumer demand and supply chain disruptions are just two factors that might influence demand forecasting results. Here's a look at how AI can help. Continue Reading
How are companies solving the last-mile delivery problem?

E-commerce has radically changed how goods are transported, and put a spotlight on the last-mile delivery problem. Learn how retailers are changing their tactics to address the issue. Continue Reading
How is e-commerce packaging waste an issue, and what can be done?

As the world turns to online shopping for convenience, a pressing issue is developing -- packaging waste. Here are some considerations to get the conversation started. Continue Reading

Learn to apply best practices and optimize your operations.

The supply chain sustainability software market demystified

Consumers care about corporate social responsibility, which means companies should, too. Here's what to know about boosting CSR efforts with supply chain sustainability software. Continue Reading
How is inventory management for e-commerce challenging?

The inventory challenges of adding e-commerce to your supply chain are considerable. Here's a look at what they entail and how you might overcome them. Continue Reading
What are the advantages and disadvantages of drop shipping?

For both retailers and manufacturers, drop shipping has pros and cons. Here's some considerations to fuel research into the best strategy. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

How do e-commerce returns affect reverse logistics management?

Customers expect to return purchases, which means you need to be proactive in your approach to reverse logistics. Here are some things to think about. Continue Reading
E-commerce packaging waste becoming a bigger issue

With the rise of online shopping, the packaging waste is becoming more of an issue. Here's a look at why and at some of the early work to solve the problem. Continue Reading
How does material intensity help measure sustainability?

One important foundation of sustainability is using fewer materials and less energy. Using the material intensity measure can help determine the success of those reduction efforts. Continue Reading