Demand management

In terms of the supply chain, demand management is a cross-functional and overarching process that ranges from understanding the market to predicting trends. It includes processes such as market sensing and sizing, understanding and forecasting customer needs, demand shaping, supplier forecasting, and demand capture and analytics. Increasingly, demand management is critical to informing an omnichannel and ecommerce strategy. This section provides expert insight on best practices, and how to navigate the demand management technology market, including cutting through the vendor-speak to understanding what your company truly needs.

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  • supply chain management (SCM)

    Supply chain management (SCM) is the optimization of a product's creation and flow from raw material sourcing to production, logistics and delivery to the final customer. Continue Reading

  • demand planning

    Demand planning is the process of forecasting the demand for a product or service so it can be produced and delivered more efficiently and to the satisfaction of customers. Continue Reading

  • Kaizen (continuous improvement)

    Kaizen is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap significant improvements. Continue Reading

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