Demand management

In terms of the supply chain, demand management is a cross-functional and overarching process that ranges from understanding the market to predicting trends. It includes processes such as market sensing and sizing, understanding and forecasting customer needs, demand shaping, supplier forecasting, and demand capture and analytics. Increasingly, demand management is critical to informing an omnichannel and ecommerce strategy. This section provides expert insight on best practices, and how to navigate the demand management technology market, including cutting through the vendor-speak to understanding what your company truly needs.

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Demand management News

April 17, 2020 17 Apr'20
Supply chain applications help ease COVID-19 crisis

Supply chain applications from SAP Ariba, SourceDay and Kinaxis are helping companies find critical PPE, maintain manufacturing lines and plan for supply chain risk assessment.
April 10, 2020 10 Apr'20
AI for supply chain can help companies handle disruptions

Even faced with the unpredictability of the coronavirus pandemic, enterprises can generate some stability using AI and machine learning in their supply chains.
March 18, 2020 18 Mar'20
Coronavirus disruption frays Amazon supply chain

Even as orders increase, disruption from the new coronavirus outbreak could have big consequences for smaller, third-party sellers on Amazon, as they will be punished for stock outages.
March 11, 2020 11 Mar'20
Cognitive automation helps processes run on their own

Merck Healthcare has implemented cognitive automation technology from Aera Technology to drive a digital transformation of its supply chain operations.

Demand management Get Started

Bring yourself up to speed with our introductory content

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Essentials of EDI in supply chain management

Electronic data interchange (EDI) applies to many different business aspects. Learn three ways EDI has streamlined supply chain management. Continue Reading

Evaluate Demand management Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

10 AI use cases in manufacturing

Manufacturing companies are turning to AI to streamline the way they do business and increase efficiency. Here are 10 common use cases. Continue Reading
Test your knowledge of supply chain management basics and key terms

To gain a better understanding of supply chain management, take this 13-question quiz and ensure you have a firm grasp of the key terms and processes it encompasses. Continue Reading
How will AI in demand forecasting help improve accuracy?

Changing consumer demand and supply chain disruptions are just two factors that might influence demand forecasting results. Here's a look at how AI can help. Continue Reading

Manage Demand management

Learn to apply best practices and optimize your operations.

3 case studies on reducing supply chain complexity

Understanding which technologies can best simplify supply chain management is key to success in today's economy. Here's how three companies have tackled this issue. Continue Reading
Can modern technology solve demand forecasting problems?

Predicting demand has never been easy, but in the age of e-commerce and omnichannel, that difficulty has multiplied. Here is some helpful guidance for organizations. Continue Reading
How to reduce the bullwhip effect: Supply chain partners, data key

Understanding the causes of the bullwhip effect is critical to preventing it. Here's a look at why it happens and ways to close the gap between supply and demand. Continue Reading

Problem Solve Demand management Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

7 techniques to build supply chain resilience

In the wake of the COVID-19 pandemic, business and supply chain leaders have realized how important supply chain resiliency is. Here are seven ways to boost it. Continue Reading
What is supply chain management (SCM) and why is it important?

Supply chain management (SCM) is the broad range of activities required to plan, control and execute a product's flow from materials to production to distribution in the most economical way possible. Continue Reading
How do e-commerce returns affect reverse logistics management?

Customers expect to return purchases, which means you need to be proactive in your approach to reverse logistics. Here are some things to think about. Continue Reading