Demand management

In terms of the supply chain, demand management is a cross-functional and overarching process that ranges from understanding the market to predicting trends. It includes processes such as market sensing and sizing, understanding and forecasting customer needs, demand shaping, supplier forecasting, and demand capture and analytics. Increasingly, demand management is critical to informing an omnichannel and ecommerce strategy. This section provides expert insight on best practices, and how to navigate the demand management technology market, including cutting through the vendor-speak to understanding what your company truly needs.

Demand management News

  • March 18, 2020 18 Mar'20

    Coronavirus disruption frays Amazon supply chain

    Even as orders increase, disruption from the new coronavirus outbreak could have big consequences for smaller, third-party sellers on Amazon, as they will be punished for stock outages.

  • March 11, 2020 11 Mar'20

    Cognitive automation helps processes run on their own

    Merck Healthcare has implemented cognitive automation technology from Aera Technology to drive a digital transformation of its supply chain operations.

  • February 24, 2020 24 Feb'20

    Coronavirus outbreak puts focus on supply chain risk

    Global supply chains have been disrupted by the coronavirus outbreak, and companies need to diversify suppliers and rethink strategies like lean and just-in-time manufacturing.

  • December 16, 2019 16 Dec'19

    Amazon supply chain model disrupts entire industry

    Amazon has conditioned consumers to get goods as quickly as possible, which has affected the global supply chain industry from top to bottom, including inventory management and logistics.

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