Demand management

In terms of the supply chain, demand management is a cross-functional and overarching process that ranges from understanding the market to predicting trends. It includes processes such as market sensing and sizing, understanding and forecasting customer needs, demand shaping, supplier forecasting, and demand capture and analytics. Increasingly, demand management is critical to informing an omnichannel and ecommerce strategy. This section provides expert insight on best practices, and how to navigate the demand management technology market, including cutting through the vendor-speak to understanding what your company truly needs.

April 09, 2021 09 Apr'21
Supply chain disruptions force companies to rethink strategy

Supply chain disruptions from COVID-19 and other longstanding issues cost businesses trillions in revenue, leading to shifts in supply chain strategy, a new report said.
April 05, 2021 05 Apr'21
Biden supply chain EO makes resilience a priority

Supply chain experts weigh in on the Biden administration's push to help address vulnerabilities like parts shortages that have slowed production and put national security at risk.
March 02, 2021 02 Mar'21
Review of global supply chains a delicate undertaking

A federal review of vital global supply chains such as semiconductors will likely produce a 'carrot/stick approach' to change, according to Gartner's Kamala Raman.
February 26, 2021 26 Feb'21
Call to review critical supply chains praised, questioned

The Biden administration is requiring federal agencies to conduct a review of critical supply chains, dividing analysts on what they see as the potential long-term effects.

Bring yourself up to speed with our introductory content

supply chain management (SCM)

Supply chain management (SCM) is the optimization of a product's creation and flow from raw material sourcing to production, logistics and delivery to the final customer. Continue Reading
demand planning

Demand planning is the process of forecasting the demand for a product or service so it can be produced and delivered more efficiently and to the satisfaction of customers. Continue Reading
Kaizen (continuous improvement)

Kaizen is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap significant improvements. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

10 AI use cases in manufacturing

Manufacturing companies are turning to AI to streamline the way they do business and increase efficiency. Here are 10 common use cases. Continue Reading
Test your knowledge of supply chain management basics and key terms

To gain a better understanding of supply chain management, take this 13-question quiz and ensure you have a firm grasp of the key terms and processes it encompasses. Continue Reading
How will AI in demand forecasting help improve accuracy?

Changing consumer demand and supply chain disruptions are just two factors that might influence demand forecasting results. Here's a look at how AI can help. Continue Reading

Learn to apply best practices and optimize your operations.

Lessons from COVID-19: 4 inventory management strategies

COVID-19 highlighted a number of problems with current approaches to inventory management. Here are four strategies that leaders can use to correct those inefficiencies. Continue Reading
3 case studies on reducing supply chain complexity

Understanding which technologies can best simplify supply chain management is key to success in today's economy. Here's how three companies have tackled this issue. Continue Reading
Can modern technology solve demand forecasting problems?

Predicting demand has never been easy, but in the age of e-commerce and omnichannel, that difficulty has multiplied. Here is some helpful guidance for organizations. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

5 steps to help prevent supply chain cybersecurity threats

Follow five steps to lower the risk of supply chain cybersecurity threats, from creating third-party risk management teams to using blockchain and hyperledger and more. Continue Reading
7 techniques to build supply chain resilience

In the wake of the COVID-19 pandemic, business and supply chain leaders have realized how important supply chain resiliency is. Here are seven ways to boost it. Continue Reading
How do e-commerce returns affect reverse logistics management?

Customers expect to return purchases, which means you need to be proactive in your approach to reverse logistics. Here are some things to think about. Continue Reading