Demand management

In terms of the supply chain, demand management is a cross-functional and overarching process that ranges from understanding the market to predicting trends. It includes processes such as market sensing and sizing, understanding and forecasting customer needs, demand shaping, supplier forecasting, and demand capture and analytics. Increasingly, demand management is critical to informing an omnichannel and ecommerce strategy. This section provides expert insight on best practices, and how to navigate the demand management technology market, including cutting through the vendor-speak to understanding what your company truly needs.

Demand management News

Demand management Get Started

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Evaluate Demand management Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Manage Demand management

Learn to apply best practices and optimize your operations.

Problem Solve Demand management Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.